How many positioning statements does a company typically have? None, since a "positioning statement" isn't a real thing. Companies typically have a positioning statement for each target market. Companies only have one positioning statement since its essentially a mission statement. Companies usually have a positioning statement for their 3 primary sustainable markets.
How many positioning statements does a company typically have? None, since a "positioning statement" isn't a real thing. Companies typically have a positioning statement for each target market. Companies only have one positioning statement since its essentially a mission statement. Companies usually have a positioning statement for their 3 primary sustainable markets.
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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How many positioning statements does a company typically have?
None, since a "positioning statement" isn't a real thing.
Companies typically have a positioning statement for each target market.
Companies only have one positioning statement since its essentially a mission statement.
Companies usually have a positioning statement for their 3 primary sustainable markets.
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