IBM's strategy has become to deliver products on demand. In other words, they want to create technologies, products, and services that meet their customers needs better and faster than any of their competitors. To accomplish this, IBM has increased its information gathering with customers and implemented a set of software application acquisitions. The firm has always had good creative ability. However, that ability has not always been focused on consumers. As a result, today, researchers spend as much as 25 percent of their time with customers. One means of R&D customer collaborations is through IBM s two Industry Solutions Laboratories in Hawthorne, New York, and in Zurich, Switzerland. A customer will come to one of these facilities for a day, hear presentations by IBM scientists, and have a collaborative dialogue on specific business issues and demonstrations of key strategic technologies. The second thrust for IBM means it is now the second largest software company (behind Microsoft). IBM dominates in middleware brands with Lotus, Tivoli, Websphere, Rational, and DB2 database businesses. Questions :- 1. Do you think these approaches will help IBM create a competitive advantage? Why or why not? ( Upto 300 words )
IBM's strategy has become to deliver products on demand. In other words, they want to create technologies, products, and services that meet their customers needs better and faster than any of their competitors. To accomplish this, IBM has increased its information gathering with customers and implemented a set of software application acquisitions. The firm has always had good creative ability. However, that ability has not always been focused on consumers. As a result, today, researchers spend as much as 25 percent of their time with customers. One means of R&D customer collaborations is through IBM s two Industry Solutions Laboratories in Hawthorne, New York, and in Zurich, Switzerland. A customer will come to one of these facilities for a day, hear presentations by IBM scientists, and have a collaborative dialogue on specific business issues and demonstrations of key strategic technologies. The second thrust for IBM means it is now the second largest software company (behind Microsoft). IBM dominates in middleware brands with Lotus, Tivoli, Websphere, Rational, and DB2 database businesses.
Questions :-
1. Do you think these approaches will help IBM create a competitive advantage? Why or why not? ( Upto 300 words )
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