identify and briefly explain the most appropriate approach to integrated marketing communication for each of the following: 1. Gen Z 2. Millennials 3. Gen X 4. Baby Boomers
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identify and briefly explain the most appropriate approach to integrated marketing communication for each of the following:
1. Gen Z
2. Millennials
3. Gen X
4. Baby Boomers
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Solved in 2 steps
- Baby Boomers have not become invisible to allmarketers and companies. Brainstorm and researchan example of a company that actually is targetingBaby Boomer women. Write a brief summary of(a) the name and background of the companydescribing (b) the product the company makestargeting these women and (c) how this product isbeing received by Baby Boomer womenChoose any one social media platform or site and research the demographics of the users of that platform. what are the gender, age range, and income level of the typical user? Is this changing or expected to change in the near future? Based on that information, brainstorm at least five brands or products targeted at that market segment that could effectively be marketed on that platform.How the marketers should target the people of different Generations.
- Describe the characteristics of Generation Z. What differentiates GenZers from otherdemographic groups, such as Baby Boomers, Generation X, and Millennials? Discuss theimpact of changing structure of the age population of Baby Boomers and GenXers in consumerspending and buying behaviour. Why is this trend important to marketers?The marketing mix of almost any business will be made up of the following main elements: * Product, Place, Price, Promotion O Product, Place, Price, Portion Income, Lifestyle, Location, Age Income, Lifestyle, Location, Gender 58 IIHow might Pepe’s use guerilla marketing to promote its brandamong college students?
- Why is the concept of acculturation important to marketerswho want to target such groups as Hispanic, Asian, or AfricanAmerican consumers?What challenges do marketers face as they haveto create campaigns that span mobile, Internet, andtraditional media?Social marketing is uptime directed toward? A) awareness only B) consideration of new reaponsible consumer patterns C) actual change in a stakeholder behavior D) acceptance and agreement with a new responsible behavior
- Are marketers to blame for increased obesity rates among children? Explain.The characteristics of the Millennials are important to Marketers. From the list of approaches and products below, check those that correctly match (select all that apply). Student ambassadors: At spring break, having college students handout free sunscreen. Videos: Showing esoteric films Unconventional Sports: Major League Baseball Street Teams: Dispensing free sample cigars outside of a rodeo. Cool Event: Nike sponsoring a local track meet.Critical Thinking Changing demographics and cultural values are important to marketers. List at least three current trends that may affect the successful marketing of the following products: a. Housing b. Food c Education d. Clothing e. Travel and tourism f. Automobiles