Strategic management- South African perspective
KFC
Our KFC restaurants do differ in each market as our aim is to make our brand relevant in a local context - we don't cut and paste a South African KFC into Nigeria or Zambia. I believe there are two factors when looking at market potential. The first is how we do business, call it our internal ambit of control. The second is the external environment - political stability,
Source:
Africa Outlook. [s.a.]. Unlocking Africa: Inside KFC. [Online]. Available at:
https://www.africaoutlookmag.com/industry-insights/article/210-unlocking-africa-inside-kfc. [Accessed 15 November 2021].
Kelso, A. 2019. A look at the menu innovation driving KFC Global’s sales momentum. [Online]
Available at: https://www.forbes.com/sites/aliciakelso/2019/07/22/a-look-at-the-menuinnovation-
driving-kfc-globals-sales-momentum/?sh=6d74336f598b. [Accessed 15 November
2021].
Identify and evaluate the competitive strategy for international business used by KFC in the above case study.
Step by step
Solved in 2 steps