If an airline loses your luggage, this is an example of which Cost of Quality? Prevention costs Appraisal costs Internal failure costs External failure costs   If your new shoes wear out quicker than expected and you post negative comments about the brand on social medial, the brand experiences which Cost of Quality? Prevention costs Appraisal costs Internal failure costs External failure costs When Toyota recalls a part and pays for your to have it replaced, this is an example of which Cost of Quality? Prevention costs Appraisal costs Internal failure costs External failure costs

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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If an airline loses your luggage, this is an example of which Cost of Quality?

Prevention costs

Appraisal costs

Internal failure costs

External failure costs

 

If your new shoes wear out quicker than expected and you post negative comments about the brand on social medial, the brand experiences which Cost of Quality?

Prevention costs

Appraisal costs

Internal failure costs

External failure costs

When Toyota recalls a part and pays for your to have it replaced, this is an example of which Cost of Quality?

Prevention costs

Appraisal costs

Internal failure costs

External failure costs

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