4. As discussed in the course, state three (3) benefits and three (3) drawbacks of the global strategy if John is to pursue this. 5. If John decides to expand to South Korea, Canada, Taiwan, Thailand or Japan (choose one) conduct a PESTEL analysis on the manufacturing sector in the chosen country. Based on your analysis would you recommend that John continues to expand in the chosen country? Discuss at least three (3) reasons why or why not.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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John is operating a business in the Caribbean in the manufacturing sector. Over the years the business has grown and become profitable and as a result the structure of the organization must reflect the changing business needs. He started off with just an accountant and general administrative department. Due to the growth of the organization, there is now a need for a marketing and sales department, IT department, production department, risk department, operations department, human resource department, finance department, research and development department and health and safety department. John is considering implementing a functional structure. This way specialist departments are able to focus on their tasks and meet their objectives. John is also concerned about his value chain and would like further insight on this grey area in his business function. Since the business is doing well locally, John is considering expanding to parts of the United Kingdom, Canada and Asia. As such, he is considering the development of a global strategy. John understands that to shape the organization’s overall strategy there are various strategic drivers both internal and external which must be considered and wants expert advice on these drivers relevant to his business. Though the market is competitive John’s company is known to be innovative. He has also demonstrated a care for the environment which has added value to his organization and his success. 

4. As discussed in the course, state three (3) benefits and three (3) drawbacks of the global
strategy if John is to pursue this.
5. If John decides to expand to South Korea, Canada, Taiwan, Thailand or Japan (choose one)
conduct a PESTEL analysis on the manufacturing sector in the chosen country. Based on
your analysis would you recommend that John continues to expand in the chosen country?
Discuss at least three (3) reasons why or why not.

 

 

 

 

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If John decides to expand to  Canada, conduct a PESTEL analysis on the manufacturing sector in the chosen country. Based on your analysis would you recommend that John continues to expand in the chosen country?
Discuss at least three (3) reasons why or why not.

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