If you are the market leader, your marketing strategies will include a. expanding the total market, defending market share, and expanding market share b. be a cloner, imitator, or adopter c. try to become a channel specialist d. try to do all of the above
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If you are the market leader, your marketing strategies will include
a. expanding the total market, defending market share, and expanding market share
b. be a cloner, imitator, or adopter
c. try to become a channel specialist
d. try to do all of the above
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- Direct Marketing Effects Today Is direct marketing effective in the today’s marketplace? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a modified or new high-technology product or service? Why? The Internet has revolutionized the way people do business Some of the more important breakthroughs in this type of marketing are speed of communication, access to information, and availability of endless choices What are some of the benefits and challenges organizations face when using Internet technology in marketing in the future?What is marketing? Can you describe here as if you explain to your friend (of course not Business major)? Then, Let's compare and contrast Marketing with selling, promotion, and Advertising.1. Nowadays, consumers have become less interested to traditional media with the advancement of technology. There are times that commercials can be skipped, radio stations can be changed, mail can be thrown away, and banner/billboard ads can be blocked. This only means that marketing methods are often ignored or even seen as ineffective. With this scenario, do you think businesses/companies should stop using the traditional approach of marketing and rely on contemporary marketing, why?
- Imagine that you want to start your own business. For your business (e) Develop a brief marketing strategy for your new business, and state your marketing strategy, including short-term and long-term strategies (f) Will vour business hire employees or independent contractors (ICs)? Why? What reasons do you have for choosing employees or ICs? Does your classification conform to the law? (g) What are some of the major legal risks your business may face in employment, marketing, sales, purchasing and/or development (vou may wish to consider tort risk, criminal law risk, agency and employment risks, contract risks, or any other legal risks). Be sure to respond to all parts of all questions by 11:59pm EST Sunday.How will you practice marketing effectively? Please explain with 800-1000 wordsThey have decided to hire you as their Marketing Consultant seeking a second opinion and justification on why they should choose the target marketing process as against mass marketing and mass customization, explain? ]
- Suppose you are marketing team head or leader of a renowned pharmaceutical company. Now your company thinking to launching a anti-ulcerant products generic name is Pentoprazole. But in the existing market, the product is already there by different brand names by the different pharmaceutical companies. How you can market your product? Or what is your strategies or advertisement techniques to market your product to grab the existing market?As future marketers it is fair to say that you must believe that in order for a company to be successful it must achieve a “totally integrated marketing organization” with virtually the entire company on board. Elaborate upon this concept and offer some methods that will help a company arrive at this integrated marketing stage of development.1) Cathy's Fashions is a small yet successful retail chain that sells women's clothing and accessories with a focus on buyers who have relatively higher income. For this specific purpose, the firm has rolled out several marketing initiatives aimed at women of a specific demographic. This is an example of ________. A) ambush marketing B) social marketing C) societal marketing D) target marketing E) cause marketing
- 1) All of the following are accurate descriptions of modern marketing EXCEPT which one? A) Marketing is the creation of value for customers. B) Selling and advertising are marketing tools. C) Marketing involves satisfying customers' needs. D) Marketing should be used by for-profit organizations only.For a very long time, direct marketing has been a successful technique for marketers. Give some justification for why direct marketing has been so successful.Any marketing strategy should include improving and maximizing customer loyalty and retention. Give two instances of companies that adopt this technique, as well as two explanations of why this is the case.