If you examine the decision tree in Figure 9.12 (or any other decision trees from PrecisionTree), you will see two numbers (in blue font) to the right of each end node. The bottom number is the combined monetary value from following the corresponding path through the tree. The top number is the probability that this path will be followed, given that the best strategy is used. With this in mind, explain (1) how the positive probabilities following the end nodes are calculated, (2) why some of the probabilities following the end nodes are 0, and (3) why the sum of the probabilities following the end nodes is necessarily 1.

ENGR.ECONOMIC ANALYSIS
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ISBN:9780190931919
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Chapter1: Making Economics Decisions
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Problem 1QTC
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. If you examine the decision tree in Figure 9.12 (or
any other decision trees from PrecisionTree), you will
see two numbers (in blue font) to the right of each end
node. The bottom number is the combined monetary
value from following the corresponding path through
the tree. The top number is the probability that this
path will be followed, given that the best strategy is
used. With this in mind, explain (1) how the positive
probabilities following the end nodes are calculated,
(2) why some of the probabilities following the end
nodes are 0, and (3) why the sum of the probabilities
following the end nodes is necessarily 1.

Figure 9.12
1 Acme multistage new product decisions with technological uncertainty
2
Decision Tree with
3 Inputs
4 Proability of failure
5 Fixed development cost
6 Fixed marketing cost
7 Unit margin
All monetary values (except the unit
margin in cell B7) are in $1000s, and all
sales volumes are in 1000s of units.
Possible Techno-
0.2
$4,000
$2,000
$18
logical Failure
9 IMarket
Probability
0.45
Net revenue
Sales volume
600
10 Great
11 Fair
12 Awful
0.35
0.20
300
90
$10,800
$5,400
$1,620
13
14
45.0%
36.0%
Great
15
$4,00.0
16
TRUE
Sales volume
17
-$2.000
$1,074.0
18
35.0%
28.0
19
S5400
S600.0
20
20.0%
16.0%
Awf
21
S1620
-$4.380.0
22
Maret product?
23
$1,04.0
24
FALSE
25
S4.000.0
26
TRUE
Technological su
27
$4,000
28
20.0N
20.0%
29
54,000.0
30
Continue development?
New Product Decisions
31
32
33
FALSE
We have purposely avoided the use of Bayes' rule for now. It will be used in the next version of the Acme
problem.
Transcribed Image Text:Figure 9.12 1 Acme multistage new product decisions with technological uncertainty 2 Decision Tree with 3 Inputs 4 Proability of failure 5 Fixed development cost 6 Fixed marketing cost 7 Unit margin All monetary values (except the unit margin in cell B7) are in $1000s, and all sales volumes are in 1000s of units. Possible Techno- 0.2 $4,000 $2,000 $18 logical Failure 9 IMarket Probability 0.45 Net revenue Sales volume 600 10 Great 11 Fair 12 Awful 0.35 0.20 300 90 $10,800 $5,400 $1,620 13 14 45.0% 36.0% Great 15 $4,00.0 16 TRUE Sales volume 17 -$2.000 $1,074.0 18 35.0% 28.0 19 S5400 S600.0 20 20.0% 16.0% Awf 21 S1620 -$4.380.0 22 Maret product? 23 $1,04.0 24 FALSE 25 S4.000.0 26 TRUE Technological su 27 $4,000 28 20.0N 20.0% 29 54,000.0 30 Continue development? New Product Decisions 31 32 33 FALSE We have purposely avoided the use of Bayes' rule for now. It will be used in the next version of the Acme problem.
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