Imagine that you are the sales manager of a large luxury auto dealer or a large department store (Walmart, Target, etc.). What sort of data would be useful to you in order to contact potential new car customers and invite them to visit your dealership? Where might you get such data? What sort of BI tools might you need to make sense of this data?

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Fundamentals of Managing Data

Data management is creating, organizing, storing and managing the data collected and created by any organization.Effective data management is a crucial part of today's world. Data management provides analytical information on the vast amount of data collected from business applications daily, which helps make critical business decisions and plan and bring out the best strategies.