In a small group, identify and research an environmental threat—such as a regulatory threat, a cultural threat, or and economic threat—posed to global marketers. Analyze the issues related to this threat, discuss how affected companies are reacting, and make recommendations regarding how these companies should address the threat.
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In a small group, identify and research an environmental threat—such as a regulatory threat, a cultural threat, or and economic threat—posed to global marketers. Analyze the issues related to this threat, discuss how affected companies are reacting, and make recommendations regarding how these companies should address the threat.
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- Select a company (domestic or international) that will be the basis for your research. Research the company’s record in the area of CSR. Be sure to look at both their domestic and well as international reputation. Complete a written assignment that contains the following information: A brief (one-paragraph) summary of the business you selected. According to your research, how does the company rank with regard to CSR? Be sure to provide a source for this ranking! Describe specific examples of corporate actions that resulted in this company’s ranking. Does a company’s approach to CSR influence your purchasing decisions? Why or why not?State the major environmental issues that the world is facing?What is the external environmental analysis process (four parts)? What does the firm want to learn when using this process?
- With relevant evidence discuss how the pandemic has negatively affected two industries of your choice, and evaluate the Government’s effort in trying to resolve the market failures in these industries.The risks from smoking tobacco are well documented and according to the (WHO), the tobacco epidemic is one of the biggest public health threats the world has ever faced, killing more than 8 million people a year, including around 1.2 million deaths from exposure to second-hand smoke. Despite this fatality, the marketing of tobacco remains a lucrative business. Taking the contrasting statements above and additional research into consideration, discuss ways in which Philip Morris can become a socially responsible tobacco marketer.Describe how Ethics and Social Responsibility affect the marketing landscape in a post-pandemic environment. Please provide some real-world examples.
- Given the increasing sensitivity of potential visitors for a tourism product that demonstrates care for the environment and social and economic responsibility, i) How have private businesses, such as resort operators, attractions, etc, modified their business practices in order to respond to this demand? ii) What mechanisms are used to monitor the attainment and or maintenance of sustainable development goals? iii) How is the attainment of sustainable development goals communicated to stakeholders in the tourism industry?What does Corporate Social Responsibility mean? Can it eliminate or mitigate the occurrence/incidence of the global issues /concerns identified in the preceding number How?What environmental trends will affect the success of the Walt Disney Company in the next five years? If you were in charge of marketing at Disney, what plans would you make to deal with these trends?
- An investigative journalist from the BBC has claimed that a major clothing brand uses factories in Indonesia which pollute nearby rivers, damaging the health of local people who use the rivers for bathing and washing. The factories provide much-needed employment in the local area. Determine the different groups of stakeholders involved in this issue. As CEO of the clothing brand, how would you balance the interests of these different groups of stakeholders?As a consultant to a company that is in online education, suggest any five CSR activities that the company can provide to the society.What opportunities exist for business in addressing climate change?