In August 2016, Ryan Lochte, the winner of 12 Olympic medals, publicly claimed that he was being held up at gunpoint while competing at the Rio Olympic Games in 2016. CCTV later proved that story was fabricated, resulting in a 10-month ban bestowed on Ryan Lochte. Use the following questions to guide your analysis of the Case Study above and to include the suggested areas of analysis: 2. An analysis of the case which does the following (a) Defines crisis management and identifies the key phases of crisis management. (b) Discusses how public relations models are applicable to this sport setting and ways that public relations is employed to manage media relations. (c) Appraises how the situation was managed by the athlete in the public sphere and how the situation was managed, based on its successes or failures.
In August 2016, Ryan Lochte, the winner of 12 Olympic medals, publicly claimed that he was
being held up at gunpoint while competing at the Rio Olympic Games in 2016. CCTV later proved
that story was fabricated, resulting in a 10-month ban bestowed on Ryan Lochte.
Use the following questions to guide your analysis of the Case Study above and to include the
suggested areas of analysis:
2. An analysis of the case which does the following
(a) Defines crisis management and identifies the key phases of crisis management.
(b) Discusses how public relations models are applicable to this sport setting and ways that
public relations is employed to manage media relations.
(c) Appraises how the situation was managed by the athlete in the public sphere and how the
situation was managed, based on its successes or failures.
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