In Behavioral Finance, the tendency of people to assign a higher emotional value (in absolute terms) to a loss of $100 than to a gain of $100 is called a. mental accounting O b. loss aversion O c. regret avoidance d. conservatism

Foundations of Business - Standalone book (MindTap Course List)
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Chapter15: Using Management And Accounting Information
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In Behavioral Finance, the tendency of people to assign a higher emotional
value (in absolute terms) to a loss of $100 than to a gain of $100 is called
a. mental accounting
b.
loss aversion
c. regret avoidance
O d. conservatism
Transcribed Image Text:In Behavioral Finance, the tendency of people to assign a higher emotional value (in absolute terms) to a loss of $100 than to a gain of $100 is called a. mental accounting b. loss aversion c. regret avoidance O d. conservatism
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