In case study "THE STATUS OF STRATEGIC PLANNING IN SMALL AND MEDIUM ENTERPRISES: PRIORITY OR AFTERTHOUGHT?"

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter18: Management Of Technology And Innovation
Section18.3: External Sources Of Technology And Innovation
Problem 2CC: Look at the Acer case at the beginning of the chapter and respond to the following items. 2. What...
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In case study "THE STATUS OF STRATEGIC PLANNING IN SMALL AND MEDIUM ENTERPRISES:
PRIORITY OR AFTERTHOUGHT?" 

Using evidence extracted from the case study article, explain why the authors called this research an ethnographic study?

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