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- Explain the significance of customer segmentation in CRM and provide an example of its application.Is there a difference between forecasting demand and forecasting sales? Can demand be forecast from historical sales data?Describe the concept of customer segmentation and its relevance in CRM strategy.
- Describe the role of data analytics in CRM and its impact on customer relationship management.To understand the process for implementing different marketing strategies and measuring its performances: Develop an understanding of basic Google AnalyticsWhat is single customer view and how is it used? What are the typical data points that are captured by any customer centric organisation?