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- What is DAGMAR? Explain how marketers might use DAGMAR in establishing objectives. What are some of the problems associated with the use of DAGMAR?Is the following statement correct? Ansoff's product-market-matrix has three categories: product development, market development, market penetration. In the following, the model is applied with the car manufacturer BMW. Product development for BMW means creating new products in new markets (eg new BMW car models sold in Africa). Market development implies expanding into new markets with existing products (eg BMW expands to Africa). Market penetration increases revenue in present markets with existing products (eg promotion of an established BMW car model). Please choose an answer: True Not correctDiscuss the. Problems associated with Marketing planning.
- Example of marketing plan. Executive summary: Present market situation: SWOT Analysis: Marketing Objectives Marketing Strategies: Marketing Programs in the marketing mix: Budget: Controls:What are specific examples that illustrate the difference between need-satisfying objectives and sales-target objectives? What are the three types of marketing plans, and how do they differ? Provide some specific examples and research in your discussion posts.A hotel runs several advertisements in the student newspaper of a localuniversity, promoting its Sunday brunch menu. The ads increase thenumber of people visiting its restaurant, but only slightly. Is thecampaign necessarily a failure? What other goals might the hotel havefor this advertising campaign?
- List some of the limitations of Marketing planning ..The Ansoff matrix is one of several different market penetration approaches that are used by marketers for over 40 years to determine strategic priorities. Use the Ansoff matrix and apply the different strategies for product growth and product development to Zara and their new sustainable clothing range that they want to launch .in your answer include a visual presentation of the diagram1 review the SDGs and determine significance for a sole proprietor sustainable development Goals | united nation development programme