Integrated marketing communication is used to coordinate the delivery of a consistent message to consumers through multiple promotional channels. () a) True b) False
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- Which of these promotional methods involve face to face communication with the customers? a) Public relation b) Sponsorship c) Online advertising d) Personal sellinga) Explain how each TV ad or commercial presented its message to the viewing consumer.the term marketing refers to: a) new product concepts and improvements b) selling c) advertising and promotion activities d) a philiosophy that stresses customer satisfaction e) planning sales campaigns
- Observation can help marketers: A) see how customers actually use a product B) understand what a particular product is successful C) connect the numbers to customer experience D) see the value of certain types of advertisingPrepare an Integrated Marketing Communication (IMC) Plan using three (3) promotional tools aimed at One (1) of the named market segments stated in the Case Study InfinixA benefit of advertising is that: Question 40 options: a) it creates a long-term, committed relationship between a salesperson and a customer. b) it has a very low cost per contact. c) it facilitates consumer empowerment. d) it provides opportunity for immediate feedback from consumers.
- At a time when many consumers can avoid advertising messages via time-shifting devices, marketers increasingly use product placements (also known as branded entertainment). In your view, is this a wise strategy or not? Explain your answer.Which of the following is a sales promotion tool? a) You tube videos b) Advertising c) Loyalty cards d) Door-to-door sellingGive definition and example to this consumer-oriented sales promotion 1. PRIZES
- 1 - Product advertising is often used to stimulate demand directly. TrueFalseLMN Ltd, an FMCG Brand in India has hired you as a marketing consultant. your client has given following specification for you to plan your promotion strategy A) Objective is to stimulate sale & motivate individuals to buy on Impulse B) Message to be generally same for all. Which of the following elements of promotoion mix will you choose? options are Public Relations sales publicity advertisinghow can semiotics (signs, symbols, indexes) be employed to convey advertising sustainability messages to customers and consumers in fast fashion?