Is the Impossible Burger a convenience product, a shopping product, or a specialty product? What are the implications for marketing this meatless burger?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
Problem 3DYMP
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Is the Impossible Burger a convenience product, a
shopping product, or a specialty product? What are the
implications for marketing this meatless burger?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing