It is clear that information systems can help companies extend their reach to faraway locations, offer new products and services, reshape jobs and workflows and perhaps profoundly change the way business is conducted. There are four powerful worldwide changes that have altered the business environment. Discuss these four changes and the aspects of the changes as well as advise how these four changes have an impact on a company.

It is clear that information systems can help companies extend their reach to faraway locations, offer new products and services, reshape jobs and workflows and perhaps profoundly change the way business is conducted. There are four powerful worldwide changes that have altered the business environment. Discuss these four changes and the aspects of the changes as well as advise how these four changes have an impact on a company.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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