It is Monday morning and you are browsingthe website of your competing firm FAZ,suddenly you noticed that FAZ hired a newdirector of sales. Presumably, this personwill be responsible, among other things, fortaking your competitor's sales team to thenext level. As long as this person is halfwaydecent to his job, it won't be long beforeyour sales reps find themselves in anincreasing number of competitive deals.This scenario is best related to:Strategic and competitive intelligenceprofessionalsO Customers intelligenceO Competitive intelligenceCompetitors' research and development

Keeping an eye on the competitors helps the firm in being pro active and in forecasting their future…

Answered: It is Monday morning and you are…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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In your role as the Strategic Marketing Director for your organization, or anorganization of your choice, you have been asked by the Board of Directors to developa Strategic Marketing plan and present it at the next board meeting. In order to producethe marketing plan, you will need to undertake a strategic marketing audit. Yourmarketing plan, which should cover the medium-term period (as relevant to yourorganization and sector) should be underpinned by the marketing audit. In preparationfor the meeting, you have been asked to carry out the following tasks: Using a marketing planning framework of your choice, prepare a medium termstrategic marketing plan and present it to the board of directors by including thefollowing areas• Strategic intent (Vision/ Mission and Values)• Marketing objectives• Market segmentation - STP• Marketing Strategy - Ansoff’s Matrix, Generic strategies, branding strategy,competitive advantage• Tactics - 7 Ps, Organizational structure• Actions & Control -…
In your role as the Strategic Marketing Director for your organization, or anorganization of your choice, you have been asked by the Board of Directors to developa Strategic Marketing plan and present it at the next board meeting. In order to producethe marketing plan, you will need to undertake a strategic marketing audit. Yourmarketing plan, which should cover the medium-term period (as relevant to yourorganization and sector) should be underpinned by the marketing audit. In preparationfor the meeting, you have been asked to carry out the following tasks: Using a marketing planning framework of your choice, prepare a medium termstrategic marketing plan and present it to the board of directors by including thefollowing areas• Marketing Strategy - Ansoff’s Matrix, Generic strategies, branding strategy,competitive advantage• Tactics - 7 Ps, Organizational structure• Actions & Control - Balance score card, Budgets, Schedules
In your role as the Strategic Marketing Director for your organization, or anorganization of your choice, you have been asked by the Board of Directors to developa Strategic Marketing plan and present it at the next board meeting. In order to producethe marketing plan, you will need to undertake a strategic marketing audit. Yourmarketing plan, which should cover the medium-term period (as relevant to yourorganization and sector) should be underpinned by the marketing audit. In preparationfor the meeting, you have been asked to carry out the following tasks: Prepare a marketing audit covering the following topics which should be presented tothe board of Directors. The strategic marketing audit must consider current and likelyfuture challenges for the chosen organization and include the flowing tools.• Macro environment Analysis - PESTEEL• Situational Analysis - SOWT/ TOWS matrix. Key issues, CSF’s• Micro environment analysis - Porters 5 forces, stakeholder analysis, competitoranalysis•…
Discuss . . What challenges may businesses face in accurate sales forecasting?
At what level of sales would it be more cost-efficient forWheels to use sales agents compared to its own salesforce? To determine this, consider the fixed and variablecosts for each alternative. What are the pros and consof using a company’s own sales force over independent sales agents?
List and explain all the activities the companyneeds to perform to create and deliver valuethrough its products and services to itscustomers of bkash.
true or false ? subject :Sales Management 5. Vertical audit does not single out selected elements of the marketing operation. 6.Gatekeepers are people who control information, either in the form of knowledge or access into, out of, or between members of the buying group.
This is short question and has 5 sub parts interrelated. 1. Suppose there are many jobs related to business field, but you have chosen Marketing Manager as your prospective job. Defend your decision by clearly outlining the factors you considered while comparing the jobs available in the field in terms of knowledge and skill requirements for success, salaries, benefits, future growth opportunities, and any other criteria you value with choosing your career path. 2. Summarize the main skills, knowledge areas, and expertise expected of someone in the position of Marketing Manager. You are expected to summarize at least 10 main requirements of the job related to skills, knowledge areas, and/or expertise. Make sure to reference weblinks for each source. 3. Consider you are applying for the job of Marketing Manager. Summarize the skillset, knowledge, and expertise you possess. Consider the requirements of this job when choosing which skills and knowledge areas to summarize below. For…
As a young Graduate who has been employed by Kyekyewere Limited who operates four different types of Businesses in four different industries as follows:a) Cash Cowb) Starc) Question Mark / Problem child andd) DogsWith the knowledge skills and competencies that you have acquired as a Graduate who studied Management of Small and Medium Enterprise Advise Management about these Investment Portfolios in the various industry (s). Your advice should cover the followinga) Explain to Management what Cash cow, Star , Question mark and Dogs industries represent.b) Advise Management on which firm(s) demand further investment and why? c) Advise Management on which firm(s) to close down and why?
What is conclift of interest? Explain with a short example.
Assume you are selling cars to a company for use asfleet of cars by the company’s sales force. Thesalespeople would like bigger, more comfortable cars,which would be more profitable for you. However, thecompany fleet buyer prefers smaller, more economicalcars. Who might be in the buying center for thispurchase? How could you meet the varying needs ofthese participants?
Analyze the business model of“CARNIVAL ASSURE” using the VARSframework.

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