Laney, a student at University with an eye for international business opportunities, is considering entering the British market with an exclusive, elitist and, expensive line of pet clothing and treats. Laney, enterprising young lady, has developed an online platform to sell and supporter product line Increasingly, for any number of reasons, folks in America regard their pets, especially dogs and cats, like members of the family and many people regularly spend great amounts of money on indulging their furry friends. Laney’s main question is whether folks in England regard their pets in the same sort of way, if so, would spend large amounts of money on their pets. In the back of her mind, Laney realizes that folks in some countries treat animals as critters, resisting the temptation to anthropomorphize them--that is, attribute human characteristics or behavior to their pets. However, in recent discussions in her international business class, Laney senses there is a good degree of cultural overlap between England and America, but is unsure whether this overlap extends to indulging the care and comfort of pets. *** Question | At this point, before proceeding, Laney must come to terms with which two of the following issues. A) Whether key cultural differences in the views of pet care between the two countries are significant or trivial. B) The extent to which the British culture is willing and ready to accept US standards of pet care. C) Determining the likelihood of low cost competitive product from Far East suppliers. D) The necessity to adapter her operation to unknown contingencies in the British retail market they find in foreign cultures. E) The scale and scope of political risk in the British consumer market.
Laney, a student at University with an eye for international business opportunities, is considering entering the British market with an exclusive, elitist and, expensive line of pet clothing and treats. Laney, enterprising young lady, has developed an online platform to sell and supporter product line
Increasingly, for any number of reasons, folks in America regard their pets, especially dogs and cats, like members of the family and many people regularly spend great amounts of money on indulging their furry friends.
Laney’s main question is whether folks in England regard their pets in the same sort of way, if so, would spend large amounts of money on their pets. In the back of her mind, Laney realizes that folks in some countries treat animals as critters, resisting the temptation to anthropomorphize them--that is, attribute human characteristics or behavior to their pets.
However, in recent discussions in her international business class, Laney senses there is a good degree of cultural overlap between England and America, but is unsure whether this overlap extends to indulging the care and comfort of pets.
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Question | At this point, before proceeding, Laney must come to terms with which two of the following issues.
A) Whether key cultural differences in the views of pet care between the two countries are significant or trivial.
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