TRUE OR FALSE show correct answer Marketing informationsystem is used by all-levelsin the organization -- top,middle and lower levels.Essential sources ofmarketing intelligenceinclude those coming fromcompeting firms' productlabel and advertisements.Market research is asystematic method but not ascientific method ofgathering information.Channel members are goodsource of intelligence aboutcompetitors programs andstrategies.Suppliers can pose threat asthey may become potentialentrants to the industry.TRUEOFALSEOO

All the activities and efforts that an organization puts in order to promote its products and…

Answered: Marketing information system is used by…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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