Marketing research-oriented management systems might be necessary for business companies to improve communications with customers regarding their services. According to Daniel Burstein, Director of Editorial Content at Marketing Chart, “the amount of channels you can use to communicate with your customers has expanded and continues to grow.” In his recent article about a study investigating American adults about their communication channel preferences, he stated that across every demographic, email was the most popular channel for communication. “For example, 64% of those 55+ preferred postal mail, and 41% in that cohort preferred print media, while 38% of people ages 18-54 preferred postal mail, and 24% preferred print media.” More detailed information is available here What do you think about the study results? How do you think business managers can use the study results to improve communications with their customers?
What do you think about the study results? How do you think business managers can use the study results to improve communications with their customers?
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