Modern day business organisations are expected to not only be profitable but to be sustainable as  well. This implies that the business cannot only look internally, that it should also consider  environmental and social sustainability. In order to achieve sustainability overall, businesses have  to include environmental accounting and environmental economics as part of their sustainable  management strategies. Indications are that the jewellery market is growing at a stable pace, both locally and globally. This  is a great opportunity for a business like Katie Valentine Collections to grow the business across  the globe. However, growing the business will come with key responsibilities for the business, not  only for internal stakeholders, but also for external stakeholders as well as the natural  environment. Drawing from all the articles above, write an essay of a minimum of 1 000 and a maximum of 1  200 words (1 ½ - 2 pages), in which you address the following: 1. Provide practical examples of how Katie Valentine Collections can apply the environmental  accounting framework to their business, to ensure that business profits are coupled with  environmental sustainability.  NB: The marks allocated next to each concept should serve only as a guide to the depth your  discussion should cover. Your answer should be a minimum of 1 000 to a maximum of 1 200  words. Markers are to stop marking after the threshold of 1 200 words has been reached.  Please indicate the word count at the end of your answer.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter17: Advertising And Public Relations
Section17.2: Greenwashing Harms Companies And Consumers
Problem 1C
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Modern day business organisations are expected to not only be profitable but to be sustainable as 
well. This implies that the business cannot only look internally, that it should also consider 
environmental and social sustainability. In order to achieve sustainability overall, businesses have 
to include environmental accounting and environmental economics as part of their sustainable 
management strategies.
Indications are that the jewellery market is growing at a stable pace, both locally and globally. This 
is a great opportunity for a business like Katie Valentine Collections to grow the business across 
the globe. However, growing the business will come with key responsibilities for the business, not 
only for internal stakeholders, but also for external stakeholders as well as the natural 
environment.
Drawing from all the articles above, write an essay of a minimum of 1 000 and a maximum of 1 
200 words (1 ½ - 2 pages), in which you address the following:
1. Provide practical examples of how Katie Valentine Collections can apply the environmental 
accounting framework to their business, to ensure that business profits are coupled with 
environmental sustainability. 
NB: The marks allocated next to each concept should serve only as a guide to the depth your 
discussion should cover. Your answer should be a minimum of 1 000 to a maximum of 1 200 
words. Markers are to stop marking after the threshold of 1 200 words has been reached. 
Please indicate the word count at the end of your answer.

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