months from August to October. However, for the remainder of the year there are no updates and advertising. Roca Berry seems to be, therefore, following a trategy: iven its popularity as a Halloween destination, Roca Berry Farms follows a media strategy of advertising heavily (usually through Facebook and social media updates) during the media schedul

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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media scheduling
Given its popularity as a Halloween destination, Roca Berry Farms follows a media strategy of advertising heavily (usually through Facebook and social media updates) during the
months from August to October. However, for the remainder of the year there are no updates and advertising. Roca Berry seems to be, therefore, following a
strategy:
O A. Pulsing
O B. Continuity
O C. Flighting
OD. All of the above
Transcribed Image Text:media scheduling Given its popularity as a Halloween destination, Roca Berry Farms follows a media strategy of advertising heavily (usually through Facebook and social media updates) during the months from August to October. However, for the remainder of the year there are no updates and advertising. Roca Berry seems to be, therefore, following a strategy: O A. Pulsing O B. Continuity O C. Flighting OD. All of the above
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