Mr. James plans to market and sell his handcrafted sports watch to young athletes aged 25 to 30. These young athletes are referred to as the ……………….. Select one: A. Target Market B. Psychographic market segment C. Baby boomer market D. Young people market

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.9: Classifying Segmentation Variables
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Mr. James plans to market and sell his handcrafted sports watch to young athletes aged 25 to 30. These young athletes are referred to as the ………………..

Select one:
A. Target Market
B. Psychographic market segment
C. Baby boomer market
D. Young people market
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