Mr. James plans to market and sell his handcrafted sports watch to young athletes aged 25 to 30. These young athletes are referred to as the ……………….. Select one: A. Target Market B. Psychographic market segment C. Baby boomer market D. Young people market
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Mr. James plans to market and sell his handcrafted sports watch to young athletes aged 25 to 30. These young athletes are referred to as the ………………..
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- We have decided to open our own business called ABC Headphones. Customers to target: Demographic: Age – mainly young people, people between the age groups 12 – 50 years. Income – Middle class and upper class Gender – Both male and female Geographic: Urban areas Behavioural and Psychographic: Technology-savvy, professionals, student and who live an active lifestyle. 2) Consider the customers you chose to target, select 2 behavioral segmentation variables applicable to your product (ABC headphones).Explain your choice 3) Select a targeting strategy most suitable for your product idea. Explain your choice.As you start developing the marketing plan, you realize the product (iPad) and customer’s need must match. Customers are motivated to by products and services based on their personnal wants and needs. Research the products your selected company promotes. Choose 1 top product. Cutomer Target: Who is your primary cutomer target? (b) Explain the demographics and psychographic profile of your primary customer. (c) Consider if this target market will change and grow in the next decade. (d) Include this information in this section.Customer segments:Decide if the customer groups should be segmeted. (b) Renmember to segment based on homogenous and heterogenous groups. (c) It is important to make sure the groups are large enough to generate substantial revenue for the company.Product Position: Consider the images of your company and its 1 top product (iPad) (b) What positioning strategy will you incorporate into the plan? (c) Consider how you will position the product in the market. (d)…For each of the following products, identify the segmentation base that you consider the best for targeting consumers: (a) biscuits, (b) shampoo, (c) wireless broadband, and (d) holidays. Explain your choices. You are required to use 4 key types of market segmentation provided Geographic, Demographics, Psychographics, Behaviour
- For each of the following products, identify the segmentation base that you consider the best for targeting consumers: (a) biscuits, (b) shampoo, (c) wireless broadband, and (d) holidays. Explain your choices. You are required to use 4 key types of market segmentationHow would you rephrase this sentence: Marketers are easy to decide to target this young market therer is their job to aim at consumers who can be convinced and who will spend most money.You have been asked to identify various segments in the market andthen a potential targeting strategy. Describe the segments for a petsupply store, and then justify the best targeting strategy to use.
- in class we discussed the various types of camera's that Canon offers to consumers. Some are entry level point and shoot cameras geared towards a novice user, while others are for professionals and cost thousands of dollars. Canon has developed these different products to satisfy the needs of various. that exists for cameras. A Market Segments B) Opportunities C Demographics D) Positioning Segments E None of the aboveFor each of the following products, identify the segmentation base that you consider the best for targeting consumers: (a) biscuits, (b) shampoo, (c) wireless broadband, and (d) holidays. Explain your choices. You are required to use 4 key types of market segmentation provided in lecture 5 to support your justification.The marketer of Rolex watches should use: Select one: a. Differentiated or segmented marketing b. Niche marketing c. Micromarketing d. Undifferentiated or mass marketing
- For each of the following products, identify the segmentation base that you consider the best for targeting consumers: (a) biscuits, (b) shampoo, (c) wireless broadband, and (d) holidays. Explain your choices. You are required to use 4 key types of market segmentation providedFor each of the following products, identify the segmentation base that you consider the best for targeting consumers: (a) biscuits, (b) shampoo, (c) wireless broadband, and (d) holidays. Explain your choices. You are required to use 4 key types of market segmentation provided in lecture 5 to support your justification. Answer this question in 300 words.1. You are employed as a Marketing Coordinator at a company that manufactures motorboats. Compare how the products it offers, prices it charges, distribution strategy it pursues and promotional campaigns ituses differif it chooses THREE (3) undifferentiated and TWO (2) differentiated market targeting (coverage) strategy