Mr. Ram has just initiated his own Ecommerce platform grodeli in Nepal. He have envisioned huge growth in the coming years & are planning for head on assault on the industry leaders Daraz & merokirana, both are well established brands in nepal with a large customer base across Nepal. Grodeli on the other hand only operates in Kathmandu. Grodeli aims to become the market leader within the next 5 years. In line to the mission of grodeli and based upon your understanding of strategic planning and retailing, how do you think grodeli should go about with its ambitious yet aggressive aim. Detail out situation analysis of grodeli, objectives, swot analysis, identification of customer, and strategies for the first year and can provide brief direction for further years.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Mr. Ram has just initiated his own Ecommerce platform grodeli in Nepal. He have envisioned huge growth in the coming years & are planning for head on assault on the industry leaders Daraz & merokirana, both are well established brands in nepal with a large customer base across Nepal. Grodeli on the other hand only operates in Kathmandu.

Grodeli aims to become the market leader within the next 5 years. In line to the mission of grodeli and based upon your understanding of strategic planning and retailing, how do you think grodeli should go about with its ambitious yet aggressive aim. Detail out situation analysis of grodeli, objectives, swot analysis, identification of customer, and strategies for the first year and can provide brief direction for further years. 

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