One of the most important criteria for effective international negotiation is cross-cultural understanding. You are the marketing manager of a Caribbean company interested in entering the international market. a) Explain the importance of cross-cultural knowledge in negotiating within a global economy. b) List three (3) challenges you may encounter from insufficient market research.
One of the most important criteria for effective international negotiation is cross-cultural understanding. You are the marketing manager of a Caribbean company interested in entering the international market. a) Explain the importance of cross-cultural knowledge in negotiating within a global economy. b) List three (3) challenges you may encounter from insufficient market research.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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One of the most important criteria for effective international negotiation is cross-cultural understanding. You are the marketing manager of a Caribbean company interested in entering the international market.
a) Explain the importance of cross-cultural knowledge in negotiating within a global economy.
b) List three (3) challenges you may encounter from insufficient market research .
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