One of the retail outlets in Oman want to understand emotional involvement of specific brands .Which technique among the following has to be used for doing consumer research? a. Metaphor Analysis b. Storytelling c. Word Association d. Thematic Apperception Technique
One of the retail outlets in Oman want to understand emotional involvement of specific brands .Which technique among the following has to be used for doing consumer research? a. Metaphor Analysis b. Storytelling c. Word Association d. Thematic Apperception Technique
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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One of the retail outlets in Oman want to understand emotional involvement of specific brands .Which technique among the following has to be used for doing consumer research?
a.
Metaphor Analysis
b.
Storytelling
c.
Word Association
d.
Thematic Apperception Technique
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