Online marketing course demand has increased in the last few years in India among young professionals in the age group 20-35. M/s XYZ, an online education academy, has launched a new course termed as “OnlineX” and wants to leverage remarketing to drive business growth. The students can register for the course on the website & pay course fee to join The company has also created promotional content for distribution on relevant social media platforms.

Economics Today and Tomorrow, Student Edition
1st Edition
ISBN:9780078747663
Author:McGraw-Hill
Publisher:McGraw-Hill
Chapter11: Marketing And Distribution
Section11.2: The Marketing Mix
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  1. Online marketing course demand has increased in the last few years in India among young professionals in the age group 20-35. M/s XYZ, an online education academy, has launched a new course termed as “OnlineX” and wants to leverage remarketing to drive business growth. The students can register for the course on the website & pay course fee to join The company has also created promotional content for distribution on relevant social media platforms.

 

  1. Elaborate how the company can use social media listening tools to monitor the demand for this 
  2. Explain which metrics can be used to monitor business growth in this case.
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