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Marketing is everything, if you focus on every customer then you'll end up with few customers instead select the required people for the product or create a product for a specific people, that's called targeting a market area.
IIt is simply breaking a large portion of area into smaller areas or regions which are comfortable to market.
There are four types of segmentation of markets, they are
- Psychographic
- Demographics
- Behavioral
- Geographic
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- What is value? How can marketers use the marketingmix to enhance the perception of value?As an ABM student, do you agree that the marketing’s first task is to discover consumer needs and wants? Explain.Instructions Suppose you want to promote a line of costume jewelry to upper-middle class teenaged girls. What factors, you think, would influence the buying behavior of your target market? How each of these factors will affect their buying patterns?
- How can marketers use the marketingmix to enhance the perception of value?Describe what a car manufacturer should do if he decides to pursue;Production orientationProduct orientationSelling orientationMarketing orientationSocietal marketing orientationSuggest and critically discuss a model that helps managers to decide to adopt an offensive or defensive marketing route. Support your answer with examples.
- Develop a business model and design a customer-driven marketing strategy for this business focusing on the following thematic areas: 1. Identifying the market and motivating why you selected that particular market 2. Identify a need and motivate why it is a demand 3. What is your value proposition and why? 4. Motivate your strategy for customer attraction, retention, satisfaction and delightHow does marketing shape consumers needs and wants? Please provide detail.How do you expect target customer to measurably respond to your marketing strategy and tactics?