onsidering the nature of decision, acquiring and using resources efficiently in accomplishing organizational goals is financial planning || management control || operational control || strategic planning
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- Wat is the purpose of the Situation Analysis section of a Marketing Plan? Select one: a. To provide an overview of the internal and external conditions impacting the firms. b. To develop decision criteria on which markets to enter. c. To create of market support for a firms product or service. d. To only focus on which products in the market to compete against.1. How IS is different from IT? 2. What are Management Information Systems? 3. Which type of analysis is usually performed by decision support systems?Measures of success are out Select one: a. criteria or standards used in evaluating proposed solutions to a problem. tion b. identification of acceptable alternatives for collecting data to solve a problem. c. the goals the decision maker seeks to achieve in solving a problem. d. objective data used to identify the most profitable solution to a marketing problem. e. subjective data used to identify the most profitable solution to a marketing problem.
- Which of the following is not a element of a VRIO analysis? (Used to identify strategic strengths in a SWOT analysis) 1.They are Valued by the customer 2.The company is Organized to exploit the resourses (strengths) 3.They are Rare in the Industry Inexpensive to imitateimitate 4.They are not Inimitable1. Discuss the process you would employ to develop a suitable balanced scorecard for a tourist site organization and give examples of measures that would be incorporated within it. 2. Discuss how break even analysis can aid management in decision-making. 3. Discuss the practical difficulties associated with the use of breakeven analysis by managers in decision-making.Crystal is a marketing manager who is deciding how to allocate the financial resources among three different product launches over the next three years. Crystal is making a a.strategic decision. b.operational decision. c.tactical decision. d.opportunistic decision.
- To help you collect the most useful data for your mar-keting plan, develop a three-column table: 1 In column 1, list the information you would ideallylike to have to fill holes in your marketing plan. 2 In column 2, identify the source for each bit of in-formation in column 1, such as doing an Internet search, talking to prospective customers, lookingat internal data, and so forth.3 In column 3, set a priority on information you willhave time to spend collecting by ranking each item: 1 = most important; 2 = next most impor-tant, and so forth.Which of the following is the fourth step in the decision making process? a.Identify decision criteria b.Allocating weight to each criteria c.Developing Alternatives d.Selecting Alternative1. What is the most recent group to be incorporated into product benefits? a. Resource benefits b. Functionl benefits c. Core values d. Sensory benefits 2. Which element would be categorized in the macro-environment for managers at Ben & Jerry’s? a. Ingredients b. Flavors c. Prices d. Cultural beliefs 3. For a customer to satisfy a need, he or she will need to search for information about how to satisfy that need. Which of the following is NOT true about the information search process? a. The customer begins by searching his or her memory for information or experiences to satisfy the need. b. If the customer does not have then information, he or she will search externally, and family and friends will be a reliable source. c. The information search generally begins with the general and narrows as the customer refines the search. d. With the growth in information available on-line, the information search step in the model will be eliminated and the model changed. 4. A true…
- The more evidence that can support an accurate, the better the decision-making that can be made to ensure growth and company objectives. Could "analysis paralysis" take over and thereby prevent the use of multiple tools?Decision Making Process 1. Question 2. Curate 3. Analyze 4. Optimize Analzye discuss the steps in the decision-making framework above, in detail. Discuss the significance of this decision-making framework for organizations and when it is required for Marketing Strategist to utilize this framework in their business processes. Please include relevant Digital Marketing Analytics concepts when discussing the reponse.1. The combination of system, people and processes designed to collect, sort, analyze and present information for marketing purposes is called: a. Management Information System b. Management Intelligence System c. Marketing Information System d. Marketing Intelligence System