otal Quality Management (TQM) covers all the requirements of an ntegrative Management concept ncluding in the manufacturing organization. Discuss your answe

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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Q6.
Total Quality Management (TQM)
covers all the requirements of an
Integrative Management concept
including in the manufacturing
organization. Discuss your answer
on the Input (supplier relationship
management), Process (process
management), and Output
(customer relationship
management) perspectives of
TQM implementation.
Transcribed Image Text:Q6. Total Quality Management (TQM) covers all the requirements of an Integrative Management concept including in the manufacturing organization. Discuss your answer on the Input (supplier relationship management), Process (process management), and Output (customer relationship management) perspectives of TQM implementation.
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