packaging design

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter11: Product And Branding Concepts
Section11.8: Three Major Objectives Of Packaging
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Analyze the influence of packaging design on consumer behavior and purchasing decisions. How can companies leverage packaging aesthetics to increase sales?

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