Pantene makes many kinds of shampoos in order to offer good products for people with different types of hair. However, Pantene Classic shampoo is advertised so that it can be used with all types of hair. When advertising Pantene Classic shampoo to all potential buyers, Pantene seems to be following a. market targeting strategy. Select one: a. Micromarketing (local or individual marketing) b. Differentiated (segmented) marketing c. Concentrated (niche) marketing d. Undifferentiated (mass) marketing

Pantene makes many kinds of shampoos in order to offer good products for people with different types of hair. However, Pantene Classic shampoo is advertised so that it can be used with all types of hair. When advertising Pantene Classic shampoo to all potential buyers, Pantene seems to be following a. market targeting strategy. Select one: a. Micromarketing (local or individual marketing) b. Differentiated (segmented) marketing c. Concentrated (niche) marketing d. Undifferentiated (mass) marketing

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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