Pinkie Ice-Cream Itd. Pinky Ice-cream Itd. is an ice-cream company that is located in the city of Palma and has branches in several communities. The brand is an emerging brand and is becoming very popular among children and young adults. One of the reasons why this brand of ice-cream is becoming so popular is because the quality is outstanding. The Operations manager work closely with the marketing manager to ensure that the best quality ice-cream is sold to customer. The OM manager uses the best quality ingredients and ensures that the best machines and labour are employed in the transformation process. They also produce a variety of flavours to ensure that the customers have a wide choice. Weekly customer demand for the ice-cream can be seen in the table below. Week Demand (gallons) 280 2 295 315 4. 300 340 6. 335 350 Seeing that the company is fairly new, management is yet to formulate a mission and a vision statement for the organization. They are planning to develop a strategic plan and would include these statements along with strategies in the plan. QUESTIONS 1Defne Missin 2. Forula a on mer components faod ion lee am Y hou te i met m 3. Conpute a teeeckning for eck 5an7 pute mor accurat rec ek 4. Desiribetheollovingoratic and r bo age vee vin ra man MA ds sh Tis ore rate h th ent y ol hod at n bre han Isio e t at 5. Other than quality, Select 2 competitive priorities and discuss how Pinkie lce-Cream Itd. can use these competitive priorities to compete. 6. Should Pinkie lce-Cream Itd. use the latest technology to make ice-cream? Discuss. BE B45H
Pinkie Ice-Cream Itd. Pinky Ice-cream Itd. is an ice-cream company that is located in the city of Palma and has branches in several communities. The brand is an emerging brand and is becoming very popular among children and young adults. One of the reasons why this brand of ice-cream is becoming so popular is because the quality is outstanding. The Operations manager work closely with the marketing manager to ensure that the best quality ice-cream is sold to customer. The OM manager uses the best quality ingredients and ensures that the best machines and labour are employed in the transformation process. They also produce a variety of flavours to ensure that the customers have a wide choice. Weekly customer demand for the ice-cream can be seen in the table below. Week Demand (gallons) 280 2 295 315 4. 300 340 6. 335 350 Seeing that the company is fairly new, management is yet to formulate a mission and a vision statement for the organization. They are planning to develop a strategic plan and would include these statements along with strategies in the plan. QUESTIONS 1Defne Missin 2. Forula a on mer components faod ion lee am Y hou te i met m 3. Conpute a teeeckning for eck 5an7 pute mor accurat rec ek 4. Desiribetheollovingoratic and r bo age vee vin ra man MA ds sh Tis ore rate h th ent y ol hod at n bre han Isio e t at 5. Other than quality, Select 2 competitive priorities and discuss how Pinkie lce-Cream Itd. can use these competitive priorities to compete. 6. Should Pinkie lce-Cream Itd. use the latest technology to make ice-cream? Discuss. BE B45H
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 11DRQ
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Transcribed Image Text:Pinkie Ice-Cream Itd.
Pinky Ice-cream Itd. is an ice-cream company that is located in the city of Palma and has branches in
several communities. The brand is an emerging brand and is becoming very popular among children and
young adults. One of the reasons why this brand of ice-cream is becoming so popular is because the
quality is outstanding. The Operations manager work closely with the marketing manager to ensure
that the best quality ice-cream is sold to customer. The OM manager uses the best quality ingredients
and ensures that the best machines and labour are employed in the transformation process. They also
produce a variety of flavours to ensure that the customers have a wide choice.
Weekly customer demand for the ice-cream can be seen in the table below.
Week Demand
(gallons)
280
295
1
2
3
315
4
300
340
6
335
350
Seeing that the company is fairly new, management is yet to formulate a mission and a vision statement
for the organization. They are planning to develop a strategic plan and would include these statements
along with strategies in the plan.
QUESTIONS
1. Define Mission.
2. Formulaeamisson tmer
components of aood im ion
m
P
Ice
cam
Y
houl
te t
co
me
m
3. Conpute a three-veek mving
for eek 5, anl 7. Co pute
mor accurat? Forecnit sek
4. Deseribethe olloving o rati
and laf vee
r bo
vin
age
MA
th th
han
rag
ch
mar
l is
ds.
ored
rate
ision
ore
hod
ent
at n
be ta
at
5. Other than quality, Select 2 competitive priorities and discuss how Pinkie Ice-Cream Itd.
can use these competitive priorities to compete.
6. Should Pinkie Ice-Cream Itd. use the latest technology to make ice-cream? Discuss.
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