Product Mix Brand to be Brand 1 Brand 2 determined Line 1 Line 2 Line 3 Line 4 Style Options → Higher Functionality 1 1 2 3 1 2 3 1 2 3 * x x x x x Lower Functionality x Note: * means the company currently markets a product at that particular combination f style and functionality. 3.
Product Mix Brand to be Brand 1 Brand 2 determined Line 1 Line 2 Line 3 Line 4 Style Options → Higher Functionality 1 1 2 3 1 2 3 1 2 3 * x x x x x Lower Functionality x Note: * means the company currently markets a product at that particular combination f style and functionality. 3.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Would you recommend a brand extension for Brand 2 to cover products marketed under Line 4?
Transcribed Image Text:Product Mix
Brand to be
Brand 1
Brand 2
determined
Line 1
Line 2
Line 3
Line 4
1 2
Style Options →
1
2
1
2 3
Higher Functionality
x x x x x x| x
Lower Functionality x
Note: * means the company currently markets a product at that particular combination
of style and functionality.
3.
1,
3.
3.
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