"Products are always developed before the target audience is selected. Once launched, products are marketed widely, and the first buyers become the target audience to for future marketing activities." a. Provide two reasons that this statement is not true. b. Rewrite this statement so it could be considered true. c. Describe a real/imaginary product innovation, and the target audience to which it would appeal, that satisfies the revised statement in part "b".
"Products are always developed before the target audience is selected. Once launched, products are marketed widely, and the first buyers become the target audience to for future marketing activities." a. Provide two reasons that this statement is not true. b. Rewrite this statement so it could be considered true. c. Describe a real/imaginary product innovation, and the target audience to which it would appeal, that satisfies the revised statement in part "b".
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![1. "Products are always developed before the target audience is selected. Once
launched, products are marketed widely, and the first buyers become the target
audience to for future marketing activities."
a. Provide two reasons that this statement is not true.
b. Rewrite this statement so it could be considered true.
c. Describe a real/imaginary product innovation, and the target audience to
which it would appeal, that satisfies the revised statement in part "b".](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F15eb7cfb-76ff-4c01-b0bf-d63d144aaefb%2F82e85db6-a7ce-4c37-bce3-c00f1e7b781f%2Fxfohu_processed.jpeg&w=3840&q=75)
Transcribed Image Text:1. "Products are always developed before the target audience is selected. Once
launched, products are marketed widely, and the first buyers become the target
audience to for future marketing activities."
a. Provide two reasons that this statement is not true.
b. Rewrite this statement so it could be considered true.
c. Describe a real/imaginary product innovation, and the target audience to
which it would appeal, that satisfies the revised statement in part "b".
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