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M12
Step by step
Solved in 2 steps
- Choose a company. Step 1 Why have you chosen this particular company/brand? How is this company/brand unique in the marketplace? Step 2 Who is the company/brand targeting? In what countries is the company present? How has it segmented its market? Step 3 In what ways is the company/brand addressing the needs and wants of its target consumers in different markets?Choose a product and then describe how you would use the Ansoff product-market growth matrix to design strategies for market penetration, product development, market development, and diversification of that product. Do not copy from another chug answer. Authentic answers only please.Explain. illustrate the role that market segmentation play in determining an optimal product mix?
- Describe the marketing mix decisions (product, distribution, promotional, pricing) that marketers face. Choose a real-world product or service and apply the marketing mix decisions to it, explaining your choicesSuppose you are the brand manager for ‘ZING”, an unscented deodorant shampoo aimed at Generation-X members. Sales of your product have been declining. Exploratory research suggests your brand is not price competitive. Outline a research plan that would provide you with the information you need to decide what to do. Explain why you selected certain methods and not other ones.(1) What steps could a company take to determine theperceived value of its products in its target markets?(2) How can patterns of temporary price discounts“train” consumers to stop buying at full price?
- (1) Think of three car brands or specific models. Howare these products positioned in your mind? Whatterms do you use to describe them? (2) Given yourtransportation needs in the near future (assuming youwill need a car), which model is the most desirable?The least desirable?What is marketing myopia for any company in the market? How can we stop it? Explain it with suitable exampleWhat is the difference between product markets and generic markets? Provide example for each.
- As a brand manager for the new launched coffee, what target marketing strategy will you propose to capture a large slice of the market share and to duplicate the brand success of the corporation in the beer market? Explain your answer and identify the most feasible segment for the coffee.Develop marketing plan of a new product or existing product and submit a compressive report Let us take an example of a watch marketing summary.Answer questions 4,5,6 in relation to that product: Questions ( the product chosen cod liver oil) (1) Describe the product that you have chosen (2) Comment on the information provided on the label (3) How does the price of the product compare to the prices of the similar products in the category? (4) Who (which target market) is the product targeted to? (5) What consumer need does the product satisfy? (6) What marketing activities are used to promote the product in the store and nationally?