Provide explanation Warrens Milk Tea Shop is talk of the town. As an owner, he wants to know the possible challenge he will encounter in the next three years. What technique he should use? A Contingency planning B benchmarking C forecasting D scenario planning

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Provide explanation Warrens Milk Tea Shop is talk of the town. As an owner, he wants to know the possible challenge he will encounter in the next three years. What technique he should use? A Contingency planning B benchmarking C forecasting D scenario planning
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