Question 2 Harvard's Michael Porter has proposed the value chain as a tool for identifying ways to create more customer value. According to this model, every firm is a synthesis of activities performed to design, produce, market, deliver, and support its product. Nine strategically relevant activities five primary and four support activities create value and cost in a specific business. The primary activities are (1) inbound logistics or bringing materials into the business; (2) operations, or converting materials into final products; (3) outbound logistics, or shipping out final products; (4) marketing, which includes sales; and (5) service. Specialized departments handle the support activities (1) procurement, (2) technology development, (3) human resource management, and (4) firm infrastructure. (Infrastructure covers the costs of general management, planning, finance, accounting, legal, and government affairs.). Considering the above-mentioned value chain process explain the primary activities for One of the following brands. Khaadi Shan KI Bata PREMIUM COLLECTION KIA MOTORS

Question 2 Harvard's Michael Porter has proposed the value chain as a tool for identifying ways to create more customer value. According to this model, every firm is a synthesis of activities performed to design, produce, market, deliver, and support its product. Nine strategically relevant activities five primary and four support activities create value and cost in a specific business. The primary activities are (1) inbound logistics or bringing materials into the business; (2) operations, or converting materials into final products; (3) outbound logistics, or shipping out final products; (4) marketing, which includes sales; and (5) service. Specialized departments handle the support activities (1) procurement, (2) technology development, (3) human resource management, and (4) firm infrastructure. (Infrastructure covers the costs of general management, planning, finance, accounting, legal, and government affairs.). Considering the above-mentioned value chain process explain the primary activities for One of the following brands. Khaadi Shan KI Bata PREMIUM COLLECTION KIA MOTORS

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Case Study on Distribution at Hewlett PackardEven well-managed organizations do not always work as efficiently andeffectively as management would like. At Hewlett-Packard (HP), billions ofdollars of product are being shipped -from computers and diagnostic devices totoner catridges each year. Customer orders come in 24 hours a day, 365 days ayear.• Nearly 16,000 different products are requested daily and have to beshipped from six different warehouses which are located 30 or moremiles apart.• It often takes weeks to get the products into the customer’s hand.• This is a serious problem if customers have contracts with HP statingdeliveries are to be made in four hours or less.• That means that from the time a customer calls the HP customer serviceline, they will have their replacement part and be back in operationwithin four hours no matter where that customer is located.One of the characteristics that distinguishes an outstanding organisation is theability to know when problems need to…
Case Study on Distribution at Hewlett PackardEven well-managed organizations do not always work as efficiently andeffectively as management would like. At Hewlett-Packard (HP), billions ofdollars of product are being shipped -from computers and diagnostic devices totoner catridges each year. Customer orders come in 24 hours a day, 365 days ayear.• Nearly 16,000 different products are requested daily and have to beshipped from six different warehouses which are located 30 or moremiles apart.• It often takes weeks to get the products into the customer’s hand.• This is a serious problem if customers have contracts with HP statingdeliveries are to be made in four hours or less.• That means that from the time a customer calls the HP customer serviceline, they will have their replacement part and be back in operationwithin four hours no matter where that customer is located.One of the characteristics that distinguishes an outstanding organisation is theability to know when problems need to…
Case Study on Distribution at Hewlett PackardEven well-managed organizations do not always work as efficiently andeffectively as management would like. At Hewlett-Packard (HP), billions ofdollars of product are being shipped -from computers and diagnostic devices totoner catridges each year. Customer orders come in 24 hours a day, 365 days ayear.• Nearly 16,000 different products are requested daily and have to beshipped from six different warehouses which are located 30 or moremiles apart.• It often takes weeks to get the products into the customer’s hand.• This is a serious problem if customers have contracts with HP statingdeliveries are to be made in four hours or less.• That means that from the time a customer calls the HP customer serviceline, they will have their replacement part and be back in operationwithin four hours no matter where that customer is located.One of the characteristics that distinguishes an outstanding organisation is theability to know when problems need to…
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