QUESTION 3 Read the article on “Kaalzua" to answer questions 3a, 3b and 3c Kaalzua: The modern-day furniture for the modern city dweller Source: 29 Nov 2021, Mint Kaalzua is a new-age furniture brand which designs and innovates flat pack furniture and products for the city dwellers. The Delhi based start-up offers digitally fabricated, hassle free flat pack solutions that solve the modern-day problems. They believe in a judicious balance of human expertise and smart technology. The products are prepared in such a way that they can easily be assembled without any screws, glue or welding. The le cad has moulded the digital fabrication process to accommodate different sustainable matenaastaarier than wood, like bamboo, recycled plastic etc. At present the furniture products are avang. Aôn the e-commerce platform www.kaalzua.com . The start-up has also partnered with major onlig skail stores. With this strong online presence, they plan to soon expand into experience centers e the country. Catering to a consumer's high-demand of individualization through their products, hraorca works in the realm of industry 5.0 and offers customisation with rapid manufacturing of your furnit The current furniture marketlia india is stuck in a rut of fast fashion that pays no heed to sustainability or shelf life. Look and appear aree are the main criteria on which the furniture industry has been running for so long. Kaalzua proposes to break free from this trend by offering a combination of aesthetics, comfort and sustainability. Kaalzua also intends to launch micro living-flat pack cottages. Now not only will your furniture be digitally fabricated in a flat pack format, but also complete cottages designed with the help of machines that are DIY. These flat pack cottages will both cut short the construction time and offer full-fledged living units in the remotest of the locations. 3a. Give the positioning statement for Kaalzua Furniture. Do you think this is a good positioning? Why/Why not? = 150 words)

QUESTION 3 Read the article on “Kaalzua" to answer questions 3a, 3b and 3c Kaalzua: The modern-day furniture for the modern city dweller Source: 29 Nov 2021, Mint Kaalzua is a new-age furniture brand which designs and innovates flat pack furniture and products for the city dwellers. The Delhi based start-up offers digitally fabricated, hassle free flat pack solutions that solve the modern-day problems. They believe in a judicious balance of human expertise and smart technology. The products are prepared in such a way that they can easily be assembled without any screws, glue or welding. The le cad has moulded the digital fabrication process to accommodate different sustainable matenaastaarier than wood, like bamboo, recycled plastic etc. At present the furniture products are avang. Aôn the e-commerce platform www.kaalzua.com . The start-up has also partnered with major onlig skail stores. With this strong online presence, they plan to soon expand into experience centers e the country. Catering to a consumer's high-demand of individualization through their products, hraorca works in the realm of industry 5.0 and offers customisation with rapid manufacturing of your furnit The current furniture marketlia india is stuck in a rut of fast fashion that pays no heed to sustainability or shelf life. Look and appear aree are the main criteria on which the furniture industry has been running for so long. Kaalzua proposes to break free from this trend by offering a combination of aesthetics, comfort and sustainability. Kaalzua also intends to launch micro living-flat pack cottages. Now not only will your furniture be digitally fabricated in a flat pack format, but also complete cottages designed with the help of machines that are DIY. These flat pack cottages will both cut short the construction time and offer full-fledged living units in the remotest of the locations. 3a. Give the positioning statement for Kaalzua Furniture. Do you think this is a good positioning? Why/Why not? = 150 words)

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

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Transcribed Image Text:QUESTION 3 Read the article on “Kaalzua" to answer questions 3a, 3b and 3c Kaalzua: The modern-day furniture for the modern city dweller Source: 29 Nov 2021, Mint Kaalzua is a new-age furniture brand which designs and innovates flat pack furniture and products for the city dwellers. The Delhi based start-up offers digitally fabricated, hassle free flat pack solutions that solve the modern-day problems. They believe in a judicious balance of human expertise and smart technology. The products are prepared in such a way that they can easily be assembled without any screws, glue or welding. The le cad has moulded the digital fabrication process to accommodate different sustainable matenaastaarier than wood, like bamboo, recycled plastic etc. At present the furniture products are avang. Aôn the e-commerce platform www.kaalzua.com . The start-up has also partnered with major onlig skail stores. With this strong online presence, they plan to soon expand into experience centers e the country. Catering to a consumer's high-demand of individualization through their products, hraorca works in the realm of industry 5.0 and offers customisation with rapid manufacturing of your furnit The current furniture marketlia india is stuck in a rut of fast fashion that pays no heed to sustainability or shelf life. Look and appear aree are the main criteria on which the furniture industry has been running for so long. Kaalzua proposes to break free from this trend by offering a combination of aesthetics, comfort and sustainability. Kaalzua also intends to launch micro living-flat pack cottages. Now not only will your furniture be digitally fabricated in a flat pack format, but also complete cottages designed with the help of machines that are DIY. These flat pack cottages will both cut short the construction time and offer full-fledged living units in the remotest of the locations. 3a. Give the positioning statement for Kaalzua Furniture. Do you think this is a good positioning? Why/Why not? = 150 words) 3b. Kaalzua also intends to launch micro living-flat pack cottages. Describe two possible market segments for this product. Please specify the basis of market segmentation you have used. 150-250 words) 3c. In your opinion 'flat pack furniture which can be assembled by customers themselves', is at which stage of the PLC in India? Why do you think so? What should be the focus of Kaalzua's marketing strategy at this stage? 150-250 words)

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