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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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General Mills, Inc., is the owner of the Betty Crocker brand. The Betty Crocker catalogue sells cooking equipment and tableware and was initially targeted to women 45 and older. In 2001, General Mills decided to revamp the catalogue to reach women between the ages of 25 and 45. What demographic variables did General Mills use to segment its market? O a. benefit and age O b. gender and age O c. gender, age, benefit, and family life cycle O d. income and gender Oe. benefit and gender

Transcribed Image Text:Question Completion Status: A Moving to another question will save this response. «< Question 12 of 33 Question 12 0.5 points Save An General Mills, Inc., is the owner of the Betty Crocker brand. The Betty Crocker catalogue sells cooking equipment and tableware and was initially targeted to women 45 and older. In 2001, General Mills decided to revamp the catalogue to reach women between the ages of 25 and 45. What demographic variables did General Mills use to segment its market? O a. benefit and age O b. gender and age Oc. gender, age, benefit, and family life cycle O d. income and gender O e. benefit and gender Question 12 A Moving to another question will save this response. MacBook Air DII DD F11 F6 F7 F8 F9 F10 F1 F3 F4 F5 %23 2$ & * 2 Y 4 V 8. 20 E Y .... ق とこ « S D S F K J [ん ~の :) つ Eい会

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