Regarding the consumer adoption process: Group of answer choices: A) the mass market is composed of the early and late majorities. B) laggards are less price conscious than earlier adopters. C) innovators are the most important group from a marketing perspective. D) most new products are adopted by consumers at about the same rate.
Regarding the consumer adoption process: Group of answer choices: A) the mass market is composed of the early and late majorities. B) laggards are less price conscious than earlier adopters. C) innovators are the most important group from a marketing perspective. D) most new products are adopted by consumers at about the same rate.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Regarding the consumer adoption process:
Group of answer choices:
A) the mass market is composed of the early and late majorities.
B) laggards are less price conscious than earlier adopters.
C) innovators are the most important group from a marketing perspective.
D) most new products are adopted by consumers at about the same rate.
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