Retailers typically use two basic pricing strategies.  Explain the advantages of the two pricing strategies and provide examples for each type.  When setting prices, what are some important factors that retailers must consider?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter20: Setting Prices
Section: Chapter Questions
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  1. Retailers typically use two basic pricing strategies.  Explain the advantages of the two pricing strategies and provide examples for each type.  When setting prices, what are some important factors that retailers must consider?
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