Review a number of popular media which are published in countries in southern Europe as well as media targeted for northern European countries. How do the ads’ depictions of family seem to differ by region? In what sorts of consumption situations do they seem highly similar? Why?
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Review a number of popular media which are published in countries in southern Europe as well as media targeted for northern European countries. How do the ads’ depictions of family seem to differ by region? In what sorts of consumption situations do they seem highly similar? Why?
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- What is subculture? Describe at least two subcultures to which you belong and identify any reference groups that might influence your consumption behavior.Can you think of a product that is typically advertised for a gender other than the one you identify with that you prefer?Describe at least two subcultures to which you belong and identify any reference groups that might influence your consumption behavior.
- Define TELEVISION?Evaluate the role of celebrities in marketing and identify the implications for marketers and consumers. Support your essay with appropriate examples.1. There are, of course, people of most lifestyle types in all European countries, but their numbers vary. Try to determine which lifestyles are the most common in some European countries that you know. 2. If you have access to foreign TV channels, try to compare the advertising in the ones from your own country with the foreign ones. Are the styles different? Are the predominant products different? Is the use of a certain style of advertisement for a certain type of product similar or dissimilar?
- Which research technique provides insights into how ads work at a general cultural level? Myth analysis Content analysis Political analysis Historical analysisWhat attitudes does each segment hold with respect to the various distribution alternatives?Baby Boomers have not become invisible to allmarketers and companies. Brainstorm and researchan example of a company that actually is targetingBaby Boomer women. Write a brief summary of(a) the name and background of the companydescribing (b) the product the company makestargeting these women and (c) how this product isbeing received by Baby Boomer women