Spencer Cruz chose to research a topic that he is very interested with. He completed the necessary chapters for him to be allowed to proceed to defense proposal. As he prepared for data gathering after the successful proposal, he obtained a list of companies from the Business Bureau of his city. He realized that those establishments where his respondents are employed are all located in far-flung areas. As he has concerns with regard to expenses to be incurred in data gathering, He remembered that some of his neighbors work in those companies. He contacted them immediately so that they will be the ones to hand the survey questionnaires to their colleagues. Because of the busy activity of distributing questionnaires and people answering them, it has affected the productivity and output in one of the companies being studied. The middle management caught Mr. Cruz's neighbor and immediately implemented a sanction for such activity. 1. What is unethical about the data gathering of Mr. Cruz? 2. What should be done first before proceeding to actual data gathering? 3. Who should be liable to the management of the company? How should Mr. Cruz save his neighbor in the sanction given to him/her?

Spencer Cruz chose to research a topic that he is very interested with. He completed the necessary chapters for him to be allowed to proceed to defense proposal. As he prepared for data gathering after the successful proposal, he obtained a list of companies from the Business Bureau of his city. He realized that those establishments where his respondents are employed are all located in far-flung areas. As he has concerns with regard to expenses to be incurred in data gathering, He remembered that some of his neighbors work in those companies. He contacted them immediately so that they will be the ones to hand the survey questionnaires to their colleagues. Because of the busy activity of distributing questionnaires and people answering them, it has affected the productivity and output in one of the companies being studied. The middle management caught Mr. Cruz's neighbor and immediately implemented a sanction for such activity. 1. What is unethical about the data gathering of Mr. Cruz? 2. What should be done first before proceeding to actual data gathering? 3. Who should be liable to the management of the company? How should Mr. Cruz save his neighbor in the sanction given to him/her?

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

See similar textbooks

Similar questions

9. The practice of _________ divides the pool of potential customers into subgroups, which are usuallydefined in terms of demographic characteristics. 10. An advancement in online bill payment that uses e-mail for the biller to post an image of yourstatement on the Internet so you can direct your bank to pay it is called ______________.Although e-commerce and m-commerce offer many advantages, users must be aware of andprotect themselves from many threats associated with use of this technology. 11. Which of the following is a frequent advantage of converting to an e-commerce supply chain?a. a decrease in transportation costsb. an increase in available product inventoryc. acquisition of expensive information systems technologyd. an improved level of customer service 12. The use of any of several technologies to enforce policies for controlling access to digital media iscalled___________________.Organizations must define and execute a strategy to be successful in e-commerce and…
Please do not give solution in image format thanku Explain the three (3) ethical theories and use practical examples to show how Imana Foods should apply each theory, to ensure ethical conduct of their business.
Please do not give solution in image format thanku Examinethe role of Board of directors in an organization. Evaluate the causes of strategic drift in an organization Discuss Dynamic and Stable Industry Environments
Find and copy or describe an advertisement foran item that reflects Americans’ position on thefollowing values:a. Active/Passiveb. Material/Nonmaterialc. Hard work/Leisured. Postponed/Immediate gratificatione. Sensual gratification/Abstinencef. Religious/Secularg. Cleanlinessh. Performance/Statusi. Tradition/Changej. Risk taking/Securityk. Problem solving/Fatalisticl. Admire/Overcome naturem. Individual/Collectiven. Limited/Extended familyo. Diversity/Uniformityp. Competition/Cooperationq. Youth/Ager. Masculine/Feminine
Hermione just managed a major event for the local zoo. She put an advertisement in the local newspaper. However, she was disappointed by how few people showed up. She couldn't understand because the paper is highly popular among locals. Hermione decided to survey its large pool of zoo members to try and see what went wrong. After looking at the responses, as well as copies of the newspaper that had the ad, she realized that on the same page as the zoo ad was an even larger advertisement promoting an upcoming concert. This ad was higher up on the page and dwarfed the zoo ad. She believes most people who read that page were distracted by the large, colorful concert advertisement. In this case, the responses to Hermione's survey are while the distraction caused by the larger, more colorful ad on the same page could be characterized as the receiver; the marketing channel a. b. encoding; noise c. feedback; the coding process d. the marketing channel; decoding e. feedback; noise Clear my…
Outline at leastfive featuers and corresponding benefits for your currentmarketingtext.Checkwithyour professor regarding ancillary materials that facilitate teaching with thistext. Your professor may also provide you with arole-play exercise where you are assigned the role or either the professor or the textbook sales rep, so review the features and benefits as well as what is done in the approach,presentation and close steps noted in the case above.
typing urjent pls i will give upvotes
answer must be brief and concise describe the marketing mix (7Ps) in relation to business opportunity vis-a-vis: a. product b. place c. price d. promotion e. people f. packaging g. positioning
Coupons, contests and demonstrations are examples of Select one: Oa Sales promotion O b. Personal selling O c Advertising Od. Public Relations.
Environmental sustainability concerns have grown steadily over the past three decades. Marketers should be aware of three primary trends in the natural environment, which include ________. Question content area bottom Part 1 A. growing depletion of natural resources, climate change, and accompanying shortages of raw materials B. growing shortages of raw materials, increased pollution, and increased government intervention in natural resource management C. increased government intervention, increased pollution, and the expense associated with sustainability D. climate change, increased government intervention in environmental regulation, and the accompanying regulations E. increased global pollution especially in Asia, climate change, and the refusal of foreign governments to address it
The selling process consists of several steps that the salesperson must master, focusing on the goals of ________ and ________ from them. Question 15Answer a. getting new customers; obtaining orders b. closing sales; getting orders c. overcoming objections; developing relationships d. managing old customers; following up e. getting new customers; obtaining service ideas
1 Please answer in a ABCD Format Thank you!