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As the marketing manager for a national airline, compare the strengths and weaknesses of the following channels: travel agent, direct via a call centre and classified adverts; and the Internet?
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- As the marketing manager for a national airline, compare the strengths and weaknesses of the following channels: travel agent, direct via a call centre and classified adverts; and the Internet? Answer in less than 250 wordsIdentify which channel and intermediaries will provide the best coverage of the target market for your product or service.As marketing manager for a specialist upmarket cruise operator, you have been asked to determine your distribution strategy for the carrier. Examine alternative means of distributing your products, citing the pros and cons of direct marketing, selling through retail agents, wholesaling through operators or other intermediaries and determine how you will organize your distribution.
- Define marketing channels, and identify the members of a marketing channel. In not less than five sentences, explain why manufacturers choose to use intermediaries between themselves and the end-users.What kinds of marketing channel functions can be performed over the Internet? Why Can marketers ignore distribution and supply chain management? Why or why not?What is a marketing channel? What is the difference between a direct and an indirect channel? Why are channels for business products typically shorter than for consumer products? Identify a business and consumer based company and explain in detail how the business channel is different than the consumer channel.
- Explain the cost, risk and speed of each channel. Give examples of each. (a) Consumer Marketing Channels 0-level 1-level 2-level Manufacturer Manufacturer Manufacturer Wholesaler Retailer Retailer Consumer Consumer ConsumerWhich distribution channels would producers of services be most likely to use? Why? Provide a thorough discussionIn Marketing Channel, evaluate the differences between traditional and digital marketing channels to ensure proper distribution, which has a direct impact on profitability. Note: please based the answer on the photo attached
- Under what conditions is a producer most likely to usemore than one marketing channel?In your opinion, what is the most important factor for companies to consider when designing and managing the marketing channels? Is it channel organization, channel behavior, or marketing logistics and supply chain management? Moreover, how can companies ensure that the marketing channels effectively deliver customer value while also optimizing their own business operations and profitability?How multiple channels are used to increase sales or to capture a larger share of the market?