Suppose you are a consultant for an organization with the intention to launch a new brand of energy drink - "LAKAS", discuss how the 10 major external forces affect your intention using Porter's 5 forces model.
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Suppose you are a consultant for an organization with the intention to launch a new brand of energy drink - "LAKAS", discuss how the 10 major external forces affect your intention using Porter's 5 forces model.
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- How could Michael Porter ideas (The Porter's 5 forces model) can be relevant to markering and sales?You can find the answer of a member of a sports club who expresses the reason behind his preference for this club below. "I prefer this sports club because it gives the opportunity of exploring the new sports categories which I haven't tried before." Please select the appropriate level of need given in Maslow's Hierarchy of Needs for him. a) Self-actualization needs b) Physiological needs c) Safety needs d) Esteem needs3. Which of the following negative perceptions might come from choosing to price a product too low? Choose all that apply. Group of answer choices Buying this product will make me look cheap to my friends who all have spent more money. The product is of low manufactured quality. This company just wants to make a lot of money. Buying this product would make me look pretentious — like a rich snob — trying to show off my money. This product isn't worth the price they're asking for it. The consumer cannot trust the product to deliver all the value it claims to give them.
- Suppose a research at Panasonic reveals that prospective buyers are anxious about buying high definition television sets. What strategies might you recommend to the company to reduce consumer anxiety? Why would you recommend this strategy?Less than 250 words. Discuss the types of decisions related to each element of the marketing program for delivering a value proposition and positioning it correctly in the minds of the target customer.You are the newly appointed Brand Executive of a body lotion at Unilever. The company is planning to launch it in July 2022 and you have the responsibility to apply the conceptual theories and answer the following questions based on your creativity. a) Develop a determinant of creativity. Justify the answer. Note: Please answer related to marketing theories.
- According to Maslow's hierarchy of needs give an example for each level from real life? Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and positioning. Explain with example? What is a value proposition? discuss the five winning value propositions on which company might position its products? Give an example of each As a marketer, you need to target your customer, discuss by defining in which way you can achieve this knowing that you need to consider certain market segmentation. Identify and discuss the stages in the buyer decision process? Explain the major Brand decision strategy decisions with an example of each? Explain how companies attract market segments and choose a market–targeting strategy? Explain briefly what product decisions the company should make at each level?What is the answer is correctABCD ?In Class, 10–25 Minutes for Teams assume that youare a member of the marketing department for afirm that produces several brands of snack foods.Your assignment is to develop recommendations forconsumer and trade sales promotion activities for anew low-fat, low-calorie, high-protein snack food.Develop an outline of your recommendations forthese sales promotions. in a role-playing situation,present and defend your recommendations to yourboss
- Q1: Fill in the following blanks: 1. It means... the organization's loss of a selling opportunity that could have obtained profits in the event of a transaction being completed the purchase 2. .. are the studied motives that help the consumer to make the purchase decision for the merchandise without othersHow can the push-pull strategy be applied to marketing and sales management in a hypothetical business scenario, and what are the potential benefits and drawbacks of this approach in terms of attracting new customers, increasing sales revenue, and improving brand recognition and loyalty?You have been hired as a consumer behavior expert for Dayfresh. Dayfresh offers products such as cow milk, lactose free milk and flavored milk in the milk and dairy category.Question: Which sensory stimuli can be used in sensory marketing of your brand? Give example of any one stimulus and how would you use it.
