The following are two poorly written mission statements: 1. “Be the best in the eyes of our customers, employees and shareholders.” Our mission is to be the best in the eyes of our customers, employees and shareholders by offering hair care products that are unique to 4c natural hair. 2. “Undisputed marketplace leadership.” (a) Please provide a critique of the two mission statements and (b) Rewrite them by including the key elements of a good mission statement.

The following are two poorly written mission statements: 1. “Be the best in the eyes of our customers, employees and shareholders.” Our mission is to be the best in the eyes of our customers, employees and shareholders by offering hair care products that are unique to 4c natural hair. 2. “Undisputed marketplace leadership.” (a) Please provide a critique of the two mission statements and (b) Rewrite them by including the key elements of a good mission statement.

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage

Section: Chapter Questions

Problem 1CRQ: What does a mission statement explain about a firm that a vision statement does not?

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