The following is a list of target audience examples. Your task is to identify what the bases for segmentation is in each example. There could be more than one correct answer on some descriptions. A = Geographic B = Behavioral C = Demographic D = Psychographic A travel package tour operator targeting retired people who want educational travel experiences

The following is a list of target audience examples. Your task is to identify what the bases for segmentation is in each example. There could be more than one correct answer on some descriptions. A = Geographic B = Behavioral C = Demographic D = Psychographic A travel package tour operator targeting retired people who want educational travel experiences

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The following is a list of target audience examples.  Your task is to identify what the bases for segmentation is in each example. There could be more than one correct answer on some descriptions. A = Geographic B = Behavioral C = Demographic D = Psychographic Computer software firm that is most interested in households with a high level of software purchases Prestige car manufacturers who highlight the status associated with owning one of their vehicles Smart phone manufacturers targeting those consumers who are interested in purchasing their first smart phone in the future
The following is a list of target audience examples.  Your task is to identify what the bases for segmentation is in each example. There could be more than one correct answer on some descriptions. A = Geographic B = Behavioral C = Demographic D = Psychographic A bank that markets home loans to young married people and financial planning services to retired people A mobile phone company that targets people who frequently vacation in remote parts of the world A gourmet cheese company that targets people buying cheese platters for a dinner party or function Computer software firm that is most interested in households with a high level of software purchases Prestige car manufacturers who highlight the status associated with owning one of their vehicles Smart phone manufacturers targeting those consumers who are interested in purchasing their first smart phone in the future A plumber deciding to do letterbox drops his local area A book publisher that specializes in children’s books A…
The following is a list of target audience examples.  Your task is to identify what the bases for segmentation is in each example. There could be more than one correct answer on some descriptions. A = Geographic B = Behavioral C = Demographic D = Psychographic A plumber deciding to do letterbox drops his local area A book publisher that specializes in children’s books A home-delivered spring water company advertising in a ‘health’ magazine A travel package tour operator targeting retired people who want educational travel experiences
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You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Couples seeking away time from the kids with a high income Find 4 Demographic
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